Add to my cart! • 04.01.08
A good navigation is a website’s potent tool. This is one valuable lesson I’ve learned in putting up my own domain. If readers can’t find their way around, it’s an easy turn off. Why? Because if I am my reader and I get confused with so many ads and navigational buttons to who knows where, I won’t stay long in that website.
This is particularly a necessary tip for businesses, especially those online. I recently raved about one of my favorite websites, a known specialty bookstore. What I didn’t rant about, however, was the fact that the buttons on the sidebar were pointing to different sections of the site (and books!), the archives search didn’t turn up anything yet, and there were only product details but NO ‘shopping cart‘.
Cardinal rule #1: Never lose the opportunity to close a sale. (more…)
