you can tell this is going to be a quick ad-bashing post again.

ever seen the new Bench billboard ad towering above the Buendia flyover when you’re coming from The Fort? it’s Jay-R, posing in tidy whities and a nice big smile.

WTH. that was a good wake-me-up sight. or not really. i mean, who poses for an ad wearing white briefs and smiling? has ‘awkward’ written all over it.

and the worse thing about it is that it was a back-to-school ad.

(who has been directing these Bench photoshoots!??)